This is a news expected since a while - ppl would pay for it too !
Sharp and suave !
They first created a market for online maps and increased ppl's dependency by giving Google maps on non-mobile platforms for free and now selling the live maps on mobile .
Need to ask Dr. J. Lamar Strategy professor) about this. They didn't pay-to-play on this one. Google is creating new ways in the game of strategy. Of course, it creates value and then extracts it - which is the basic principle for any Strategy - however, there are some other strategies it is adopting which is changing the way technology strategists would have to think.
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