Fred Luddy, the CEO of Service-now.com, mentioned this phrase at the NYC Executive briefing as he was trying to emphasize the importance of flexibility in SaaS implementation for Service Management tools. I was invited for the event by VP, Strategy at the company, who is a good acquaintance of mine.
Truly enough, Google's version is not known to anyone. It is irrelevant for the front user as long as all his data in various dimensions is stored for future retrieval and analysis by back-end data storage.
My close encounter and the dialogues with Fred revealed me his persona of an architect, a researcher, a scientist - being dominant over his persona as a CEO. He was former chief software architect at Peregrine, which got bought over by HP.
Surprisingly enough, service-now.com has been able to come up with an on-premise deployment for clients who may be wary of data residing on service providers servers in a SaaS model. For instance, the event had a leading global investment bank indicating how they plan to rip off their older software of Peregrine for IT Asset Management and install service-now.com's suite.
Imagine the impact of this new paradigm - This nature of an on-premise deployment can help allay government's fears and make them a potential client for such services.
ITIL v3 talks about cost distribution of small proportion of fixed costs and large proportion of variable costs in order to make internal IT services' offerings competitive and flexible (to scale up and down based on business needs). Service-now's SaaS implementation ensures just that.
I see this company as a rising star. The product is awesome - way beyond what some of their competitors have to offer. The team is great. Finally, the timing is right - as US market starts ITIL adoption and we are reaching a point of inflexion for the same.
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