Can you imagine having a service provider (having no monopolistic advantages) trying to give you, a user, a hard time with their interface for your interaction. What do you do if you have other options? Switch !
Ease of use, and relevance are of prime importance. There is a reason that there exists a graduate program named "Human Computer Interaction" in some of the leading universities. There is a reason why these students get hired by most of the leading companies quickly. Ease of use does matter.
Check out why Google made it's way much ahead of its competitors such as Yahoo and Microsoft. Google has about 55%+ market of the search market. Yahoo is about 25% and Microsoft, a pithy 5-8%. There are many reasons and HCI is one of the prime ones. Larry Page, one of the Google founders, was a HCI grad student ! Their products beat Yahoo hands down. Microsoft was busy with anti-trust trial and totally lost track.
Microsoft has now started having good HCI products in their portfolio. Also, Yahoo has a similar ideology. They still don't have as much user-inclusion in their product developments. An acquaintance from Microsoft program management team for their search product explained me their process and I believe that they still need to allocate more time for the usability piece. However, to be fair - they are getting better!
Ray Ozzie has discovered that Google is way ahead and MSFT was left behind. However, he also respects them. At the same time, he is pushing his product dev team to get their act right with Live search product. He wants Microsoft back in this game. This market is going to double from USD 40b to USD 80b in 3 years. Microsoft cannot afford to stay back with a mere 5-8% market share.
One way to get back in the game is consolidating the smaller players. I foresee this consolidation happening. How - I dont know....! Let us say, what if the software giant makes a kill and buys out Yahoo? Picture this -
At today's price of 30-32 and outstanding shares of 1.34b, we get about 40b market-cap. If MSFT makes a bid of 20% higher, it will be about USD 48-50 b. MSFT can afford this purchase without any leverage - given their warchest of cash they've built up on their books. Besides, they needn't buy the whole pie; they can just buy a 51% stake at about USD 24 to 25 b. If they wait a bit, they can get it for cheaper as the stock market capitulates due to economic outlook - lol !
MSFT-Facebook romance is going on anyways. (Is this due to the Harvard connection???) So, MSFT will have a good usability team at hand and will be back in the game to take head on with GOOG. This wont be a serious threat to Google because the merger will be disruptive for both the companies from a talent perspective. However, this move will still strengthen Microsoft's position vis-a-vis Google and this move is the only way for Microsoft to get into this search arena, if they are serious about it.
Going back to the usability game, it is interesting to note that Govt of America has considered this seriously and has guidelines at usability.gov.
No comments:
Post a Comment